SIO: ENR Offers Advertising Discount for Surety Supplement
SIO: ENR Offers Advertising Discount for Surety Supplement
Since 1995, the Surety Information Office (SIO) has developed the editorial content for the annual Surety Supplement published in Engineering News-Record. Each year, the Surety Supplement has grown larger in terms of the number of advertisers or the number of pages of editorial content. In 2006, SIO’s Surety Supplement even garnered a national writing award from the Construction Writers Association.Today, the Surety Supplement serves as SIO’s single largest vehicle for promoting the value and benefits of surety bonds in private construction. The widely distributed issue reaches 250,000 private project owners, general contractors, engineers, and others in construction. In addition, SIO receives 4,000 reprints to distribute via its online store and issues also are handed out at trade shows such as the International Risk Management Institute’s Managing Construction Risk Conference.
Work on the June 2009 Surety Supplement is now under way. This issue will examine how the current economic downturn is affecting the construction industry. Steep declines in leading construction indicators and increases in the number of state and local government deficits suggest contractors face fewer bid opportunities, increased competition, and higher default rates over the next several years. The Surety Supplement will explain how this expanded economic risk to owners and subcontractors significantly increases the importance and value of surety bonding as a responsible method for mitigating and managing risk.
ENR offers discounted advertising rates to NASBP members. Member agencies that buy full-page ads are invited to be featured in “Executive Viewpoints.” For more details about advertising, contact your ENR account manager or Al D’Alessandro, Director of Special Publications for ENR, at (914) 219-5070 or al_dalessandro@mcgraw-hill.com.
