What do you need when you are talking to new clients or networking? An elevator speech: a compelling, succinct way to share what you do and its value. NASBP’s Be Guaranteed To Succeed Campaign is focused on highlighting the benefits of surety to all construction project stakeholders. The message is simple: Surety ensures project—and personal—success.

The NASBP Producer Communications Toolkit 2.0 can help you perfect an elevator speech that shows the value of surety. The Toolkit 2.0 has a prewritten elevator speech that you can use as is or adapt to fit your and your company’s voice. The speech appeals to what is important to construction project stakeholders, their business, and their personal success.

The Toolkit 2.0 doesn’t stop there; it also offers detailed insights into the mindset of project owners, lenders, architects, and contractors. These help you consider their motivations and perceptions of surety. It also includes talking points targeted to each of these project stakeholders. They complement the elevator speech by providing different ways to connect the value of surety with each audience.

Combining the elevator speech and talking points is a great way to talk about surety in a different way. Framing surety in terms of successful outcomes for projects and personal reputations can help shift perceptions of surety bonds from a line-item cost to a business advantage.

These are just some of the valuable free tips and guidance NASBP bond producers will find to help them promote the surety product to construction project stakeholders. Visit the Toolkit 2.0 to learn more here: https://www.nasbp.org/guaranteed/home. Check out NASBP’s social media post every Friday to stay in the know about the Toolkit 2.0 Resources. #BeGuaranteedToSucceed #surety.