It’s more important than ever to talk about surety.

During this period of uncertainty, owners, lenders, architects, and contractors can be proactive and seize control over known and unknown risks on their projects by recommending or requiring performance and payment bonds that guarantee performance and transfer the risks of nonperformance to the surety company.

Let NASBP help you convey the value of the surety product to potential clients and stakeholders. NASBP’s newly updated Be Guaranteed to Succeed Producer Communications Toolkit (Toolkit 2.0) is designed to help you talk about surety by framing it in terms of successful outcomes for projects and personal reputations.

The NASBP Producer Communications Toolkit 2.0 includes:

♦ An elevator speech—a succinct, compelling way to pitch the value of surety

♦ Talking points specific to stakeholders—Owners, Lenders, Architects, and Contractors. For example, see the Kit’s talking points for contractors in the graphic below.

♦ New social media content with images and supporting text—or write your own text for the post. For example, see two of the Kit’s social media graphic images and supporting post text copy. You can easily download the images and text of these from the Toolkit 2.0 PDF.

♦ Best practices and guidance for posting social media messages

♦ Educational resources you can easily share with others. Share NASBP documents, articles, and videos to educate potential clients and other stakeholders. These can be found in the Toolkit 2.0 PDF Resource Chart.

Steps to Access the NASBP Toolkit 2.0 PDF
The NASBP membership can access the Toolkit 2.0 PDF from the Be Guaranteed to Succeed microsite.
1. Login to the nasbp.org site (if you haven’t already).
2. Click on the word “Resources” in the menu across the top of the page.
3. Select the last item in the drop-down menu “Toolkit 2.0 Download.”
4. Access the Toolkit 2.0 PDF in two ways, by clicking either on the graphic image of the cover of the Toolkit (pictured: woman in hardhat) or the words “DOWNLOAD THE COMPLETE TOOLKIT.”

For specific examples of how NASBP members have incorporated the Toolkit 2.0 materials into their agencies’ messaging, view the first half of the NASBP July Virtual Event. Access is free to NASBP members, but registration using your NASBP login is required.

We hope you find the free messages and tools of the Toolkit 2.0 useful in your communications with existing and new clients and other surety stakeholders.